Ibm marketing strategy ppt. The strategy marketing of IBM 2019-03-05

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IBM SWOT analysis 2013

ibm marketing strategy ppt

Finally its strong corporate culture allows it to meet its main rivals in the markets. This is an approach that is done under the provision of practical market survey. Examples : Coldspot, Beautyrest, Craftsman, Accutron. . Prepared remarks from this presentation are now available. Prepared remarks from this presentation are now available.

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IBM’s Generic Strategy & Strategic Choices, SWOT Analysis

ibm marketing strategy ppt

General Example : Vacuum cleaner salesperson to householder. This business partner provides technology solutions for government agencies and commercial customers to solve business problems. A blanket family name for all products. A teenager could learn to cook this way, or get help with homework. The company has the ability to offer highly customized prices to these customers. Buyers are less price-sensitive when the product is more unique.

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Marketing Mix 4Ps

ibm marketing strategy ppt

Examples : Tide, Crest, Puffs. While focusing on small- and medium-sized businesses, marketing to constituencies is all about building relationships. These strengths enable the business in maintaining its direction toward further outsourcing of manufacturing, and expansion of services worldwide. Nondurable goods are tangible goods that normally are consumed in one or a few uses. And is the price reasonable? The company has one of the strongest brands in the global computing technology industry.


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Ibm presentation ppt

ibm marketing strategy ppt

This machine will copy on both sides of the page instead of only one. It should be easy to pronounce, recognize, and remember. Buyers are less price-sensitive the less the expenditure is to the total cost of the end product. New products that allow a company to enter an established market for the first time. Outsourcing to India gives it a competitive advantage that may be questionable in the medium term. Another target is the aging global population.

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The strategy marketing of IBM

ibm marketing strategy ppt

The company then offers a range of software, services and solutions for companies classified by sector or by theme. In all of its marketing activities, the firm strives at building customer trust and loyalty. In line with its quest for further growth and market leadership, the firm adopts a. In 2000, the company was earning 35% of its income from hardware sales, where profit margins are low and future market growth is slow or negative. In global expansion, the company aims to penetrate developing markets. It is a mode that usually gets expressed locally and after attaining some success approaches on global grounds.

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Ibm presentation ppt

ibm marketing strategy ppt

The company no longer limits its product offerings to businesses as its target customers. Toothpaste pump dispensers have captured 12% of the toothpaste market because for many consumers, they are more convenient and less messy. Example : Prudential renewable term insurance. Marketing strategy development Can we find a cost-effective, affordable marketing strategy? Many competitors are likely to get the same idea at the same time, and the victory often goes to the swiftest. Lean Management is an increasingly popular and prevalent management philosophy. Example include tobacco products, soap, and newspapers. You can store more information and retrieve it more rapidly with our computer.


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Ibm presentation ppt

ibm marketing strategy ppt

The defensive marketing strategy involves the firm employing tactics to maintain its market share. It is the leader in these three markets in spite of the competition and its innovative design allows efficient products for its customers. Cloud computing market is new and lucrative market that has a lot of growth potential. Services are intangible, inseparable, variable, and perishable. Opening the aperture Jani Byrne Jani Byrne Imagine the ability to access information anywhere - computing without limits.

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Marketing Mix 4Ps

ibm marketing strategy ppt

A group of products within the product family that are recognized as having a certain functional coherence. There are several tactics that firms use for defending their market share, such as fortification, counterattack, mobile defence and strategic retreat. Commerc- ialization Are product sales meeting our expectations? A Product line is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed though the same types of outlets, or fall within given price ranges. Examples are the Playboy bunny and the Metro-Goldwyn-Mayer lion. These are the sources that are collected through the purpose of encouraging customer centricity added by the scope to safeguard customer privacy. Idea generation Is the particular idea worth considering? Separate family names for all products. Differentiation focus involves differentiation of products through uniqueness or value to customers, and focus on a specific segment or segments of the market.


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