According to the viral video tracking firm Unruly, companies like Thai Life are drawn to these tearjerkers because those are the kinds of ads people in South-East Asia are most likely to share on social media. The ad, which tucked away the Thai Life Insurance logo on the closing screen, received over 27 million YouTube views and a top rating on best-of awards. Companies have made millions tugging at the heartstrings of Thai television viewers who tune in for the ads between their favourite shows as much as they do for their favourite shows. They are creating content that is more like the entertainment or traditional programming which conventional ads would usually interrupt; content that people would seek out and actively share for its creative and emotional value. It is the only country in Asia never colonized. The video, which was uploaded on July 30th, has quickly reached over two millions views and nearly two thousand comments on the social network.
So how do brands get what they want without manipulating the audience? Advertisments seen as an art form however do have a place in our society some are so amazing and as long as most of us realise what they really mean they will not be harmful I think……am I wrong here? The country's vibrant video advertising industry continues to try to harness strong emotions to promote affinity with a brand or group. In this post I've compiled the cream of the crop, the top 10 emotional Thai adverts with English Subtitles that will have you sniffling, weeping and struggling to keep your composure. Like this ad by MetLife: Thai corporate videos are exactly that. Giving Is The Best Communication True Move 4. But when the girl is rushed to the hospital in an emergency, the man's actions speak louder than words.
Why are you trying to kill us, Thailand? Read Beurline's account of the act of kindness in his post on Seal of Honor's Facebook page. Good work always comes from the skill and determination of both the client and the agency. The company has asked viewers to share a picture of their loved one on social media using MyBeautifulWoman. The Thai Life Insurance commercials are some of the most consistently brilliant ads in Asia. When people are making a decision to buy a life insurance policy, Thai Life Insurance needs to be at the top of the repertoire.
We have countless projects and charities of varying scales. After the longest two minutes of your life, the ad ends and you breathe a sigh of relief. I personally don't agree with this idea. Good Thai work is real and emotionally honest; something that has a universal insight that people around the world understand and appreciate. But Thailand is quietly becoming the world leader in a special niche: The tear-jerker. Thailand is Southeast Asia's No. What we try to do is find a touching human story that we all believe can happen to anyone — our neighbour, friends or even family.
Here are seven commercials that are guaranteed to make you cry like a baby. One might wonder how come making people reach for the tissues makes up for successful advertising — it sounds rather counterintuitive. There are a great many works that we admire, and that only inspires us to be even better in the future. Just please continue to follow the category. John Lewis, a British department store, has become renowned for its and tear-jerkers, and nearly every massive multinational from has least produced at least one. For brands, this is an incredibly powerful piece of information, and many are capitalizing on it by creating emotional ads designed to go straight for the gut. The recent shift to highly-emotive branded content reflects a long-due realisation that many, perhaps most daily purchasing decisions are not made by engaging the deliberate, rational side of our thinking, but are driven by deeper, often subconscious responses.
When we achieve this, life insurance companies begin to have meaning for our lives. People are good at telling fakes. Everlasting Love Thai Life Insurance 7. He gets nothing in return but at the two-minute mark his reward shows itself. One video focuses on a woman managing school and raising her daughter alone. Pro tip: Consider grabbing a tissue before scrolling down.
Day after day he kicks him, pours water on him and tells him to leave. With its simple premise, which follows the budding relationship of two young lovers, and touching ending, it's clear why people fell in love. And this is partly why videos like this ad for Wacoal lingerie are successful. Then, years later, at a school ceremony, her daughter bows before her. In this example, Nationwide blindsided audiences with emotion just for effect, which came across as manufactured and heavy-handed. It certainly carries all the characteristics of one — with a distinct visual style and colour palette, a story, a real hero. Phawit Chitrakorn Emotion is one of the signature characteristics of Thai Life Insurance.
I mean, when was the last time you watched attentively and got emotional over an insurance ad? For brands using emotional storytelling, the wrong tone or context can make advertisements feel more like con artistry. Additionally, Southeast Asians are drawn to sharing videos that demonstrate a good cause. Marketers like to call this meaningful marketing — somehow elevating the whole premise of marketing by telling tear-jerking stories with or without connection to real people or social issues. Last month that have, for 25 years, tried to shock, upset, outrage and appal viewers. Comedy and shock were the go-to genres and main language of marketing. At Cannes in the past two years,. Everyone knows that there's something about human-animal friendships that turn people to mush.
A viral video ad focused on a young mother and daughter seems to have been created just to make tons of people cry. Along the way, other people shake their heads in disbelief, unable to understand the benefit our protagonist gets from giving to strangers all the time. As a result, the most shareable ads in the region are those that appeal to basic human emotions like the love between a father and his daughter. In it, a store owner ridicules a homeless man he finds sleeping outside his store. Morningstar: © 2018 Morningstar, Inc.
The style of ads has resonated particularly strongly with Chinese and South Korean audiences. Our South-East Asian counterparts take that strategy to an entirely new level. Although a few directors have produced many of the films, we try to choose the best available person for each specific execution. She found her daughter June, abandoned, just a baby crying in a piece of luggage. Some hard feelings Novartis, a pharmaceutical company, made some waves recently with a featuring a man sitting in an armchair, blissfully unaware as water slowly floods his room.