Knowing these creates a better experience for all. Why is that older couple going to Florida? We proposed that allocentrics could have high revisit intentions if they are satisfied. That is, for this category, income level and psychographics are not closely related and because of relatively higher income, people can choose the preferred type of holiday. Using a model for destinations' psychographics developed by S. What about that pretty girl travelling alone to Paris? One holiday down, one more to go.
In order to understand types of travelers and their expected destinations, get to know the types of travelers and the demographics of every traveler. Now that we have New Year's Eve to look forward to, that means that something else may be on a lot of minds: where to travel in 2008. Also it was the first model in segmenting tourist in this way, which has helps marketing companies to understand their customers offering them according to their demand better advertising and services. These travel personality types are used in books and other publications by Plog to discuss how to develop new destination areas that will maintain their allure for a long period of time, how to improve or reposition current ones, and how to advertise and market more efficiently to specific psychographic personality based segments e. They would rather have the freedom to explore an area, make their own arrangements and choose a variety of activities and tourist attractions.
Tourists can be described as a particular group of tourists based upon their different psychological characteristics. Not, however, of endangered species or looted antiquities. As you can see in the diagram the allocentrics have a line that is almost completely horizontal. Results suggest that the allocentrism and energy of dimensions may be intercorrelated. Journeyers You belong to one of the two largest personality groups on my scale.
Oh no, football season is almost over. It applies across the social spectrum. No one attraction can please everyone. Having given the types of destinations and types of tourists, an explicit, direct linkage between the two classifications does not take into account the significant fact that individuals travel with diverse motivations at different times. Do not replicate someone else, be yourself. Your travel interests and daily life are more varied and diverse than either Traditionals or Sightseers. You also have more company.
When combined with demographics, limiting factors may be introduced. This chapter critically reviews travel motivation research which represents the development of the travel motivation concept over the years. International Journal of Tourism Research. It is easier for a family living in Florida to go on a cruise than it is for a family from Indiana. And you are a true-blue kind of person-someone who never plays the snob and who is loyal to friends and associates. Meaning that more specifically within typology groups are further sub-typologies. This unique combination allows him to pinpoint problems and offer unique tourism insights into future trends.
According to Plog 2001 most destinations have an uncontrolled development pattern in which follow are predictable, however at each stage the destination appeals to a different psychographic group of travelers. The preferred destinations for this type of traveler are ethnic and cultural. I'm wearing a sweater from Norway right now, and one of my favorite necklaces is a semiprecious stone from Cambodia. This is by no means a toffs-only snob thing. Plogs Tourist Types Plogs Tourist Types Plogs Tourist Types Allocentric - 'Enjoy traveling independently, cultural exploration, often in above-average income groups, seek adventurous experiences on holiday.
The paper contains a quantitative description and qualitative analysis of the portraits published in Anatolia. This assumption, however, would cover over your much more unique personality characteristics and behaviors. Income correlates better with travel spending, but venturesomeness relates more strongly to total trips taken. Often they are simply wrong. Also the personality traits are linked directly with the tourist behavior. May travel to destinations previously 'found' and made popular by allocentrics. A typical example of this is someone going traveling in their youth they would fall into the Allocentric category.
More than 30 years ago, the author introduced a psychographic concept, based on a large nationwide study that described the travel patterns of different personality types. You may also want to read some of the other personality descriptions to see how you differ from others. For more information about the book, please see the book section of Tourism Tidbits listed below. Insights into the wisdom of Stanley Plog January 2006 One of the great research minds and tourism theorists is Stanley Plog. Likely to do a lot of research beforehand, to pack a lot of books and to return with even more.
Compared to other groups, you have lots of company. In the above phases, the tourist goes through different phases and therefore also seeks different tourism options or destinations. The data reported fail to confirm an association between personality types and destination preferences. Thus, this study attempted to verify whether Plog's psychographics are static or dynamic. Revisit intentions were compared among psychographics at different satisfaction levels, and the results showed that the revisit intention of allocentrics did not differ from psychocentrics when satisfied.
The correlation between venturesomeness and income is low, indicating these are independent variables. Plog and can be found at. In other words, such a linkage warrants the consideration of each trip in isolation and an exploration of the motivations prompting the same. The Thrill-Seeker Not so much of the adventure-sports variety, though of course there's no shortage of nincompoops willing to tie their ankles to a rubber band and leap off a bridge or whatever. Make sure that as a tourism official you work with local public servants and develop new projects in such a way that the local population not only understands the benefits of the project but also supports it.