As per industry sources, children use mobile devices such as smartphone, tablet or iPod Touch approximately five days a week, with an average session lasting just under one hour. The flagship store in New York City's Times Square is the largest toy store in the world, featuring a colorful Ferris wheel. It initially started with the name of Children's Super mart with a focus on baby furniture. While considering the safety regulations, it comes to materials used to make the toys and playing conditions. However, a key strength is that the company has a diversified portfolio of products, which means that while some ranges are underperforming, others are out performing. With this, it is expected that the import duties will spike, resulting in cost increase of toys. It also owns the baby brand, Babies R Us which adds another 200 + stores.
Cash in on the changes in customer preferences towards games and consoles. Revenues generated in fiscal year 2003; Countries in which the company has operations. Over 50000 employees are with the organization Weaknesses 1. The types of goods and services retailed by the company could be marketed more aggressively overseas. Amazon's attractive discounts, slashed prices and global home delivery model is eating into the market share of major brick-and-mortar stores. Toys R Us was late to develop its online retail department which gives an advantage to its competitors who already have solid online retail.
Lesser flexibility with sponsors controlling ownership Opportunities Threats 1. Track key industry trends, opportunities and threats. An overview of the company is given, along with key facts including contact information, number of employees and revenues. Threat from all the online stores offering the same products at a lower price 2. The Company needs to turn its fortune through a well planned business strategy for embracing innovation, moving to new age global delivery models and capturing new opportunities. Video game segment sales is subject to volatility 3.
Address and contact information is given, as well as statistics on revenues,. Wide network -20+ stand-alone stores and 100 branches 5. Its traditional product line of toys is a low growth market and has reached saturation levels. The problem, and potential weakness, is that countries and trading communities tend to impose quotas and tariffs in order to protect local manufacturing. They aim to make profit from Christmas. Sample Strengths Toys R Us has been able to establish a smart brand recall through its marketing communications. Toy Kingdom Competition Competitors Below are the 3 main Toy Kingdom competitors : 1.
Apart from this a good number of Company stores are located in China and the business is increasingly dependent on revenues from China. Environmental This section is available only in the Complete report on purchase. Environmental This section is available only in the Complete report on purchase. An overview of the company is given, along with key facts including contact information, number of employees and revenues. However, a key strength is that the company has a diversified portfolio of products, which means that while some ranges are underperforming, others are out performing. The citizens of emerging nations such as China and India are getting wealthier and better educated. However, users may print, download, or email articles for individual use.
Excellent worldwide distribution due to physical presence in 35 countries all over the world 4. Hence their target group is increasing fast. Find below the external analysis of Toys R Us presented in a matrix. Safety concerns with the products 5. Whether imported or exported, the toy must undergo various safety tests.
An overview of the company is given, along with key facts including contact information, number of employees and revenues. This is met with challenges of meeting and delivering high sales volume, items sourcing and distribution and customer service during peak business periods. Increase in Chinese Economy 2. The strengths of Toys R Us include its established brand name, a well established distribution network with advanced logistical system, market coverage with over 1500 stores, a diversified product range and a superior product assortment. Its growth strategy is not a very feasible option under the prevailing environmental factors it should focus on a particular high growth niche and develop a competitive advantage in it. For example, in 2005 it went out of its way to help the Louisiana victims of hurricane Katrina.
Safety Measures: The main users within the toy industry are children. Stringent regulations and guidelines 2. Consumers have more disposable income and leisure time, and both of these could increase over coming years. The management can use it as an icebreaker that helps the management to start the process of formulating strategies or as a strategy tool. Heavy dependency on seasonal sales 4. Bad relationship with previous online retailer Amazon.